Let me preface this by saying I love Frontier airlines. I love them even though I am in one of their planes that is going through turbulance that will likely kill me. They have a fantastic frequent flyer mile program, their seats are comfortable, their staff is chipper, AND they give the WHOLE CAN of apple juice. Whole can! Can an airlines be mensch? Why not! I have flown with them many times before. I truly hope they pull through the bankruptcy and would like to fly them again. If I don't die on this flight. That being said....
Well, for those that haven't flown Frontier, their schtick (which I like) is putting cuddly animals that are found roaming the streets of downtown Denver onto their plane exteriors... kinda like Southwest Airlines used to do when they painted the the plane and made it appear as though you're in the guts of a flying giant magical aero-orka. But, ya know, more subtle like. As I look out the window (to my death), despite being pumbelled by by 450 mile per hour sub-zero winds at an altitude of 37,000 feet, I am greetied by a cute, wee little deer in a patch of wildflowers. His name is "Clover", and, according the Frontier website, his other Frontier animal friends have hobbies and pet peeves. I kid you not. The animals have names and hobbies. Hobbies!
Okay. Let's take stock. Beyond the animals incorporated into plane and ad design, the Frontier website is green colored. Their magazine has a green color theme. On the plane the restroom soap is green, as are the seats and seatbelts (one of which is currently cutting of the circulation to my lower extremities because I really think I'm about to die especially now that my Xanax wore off). Even (God bless 'em!) the barf bags are green.
Moving behind the barf bag, thumbing through pages of their May/June in-flight magazine, W!LD Blue Yonder, in the May/June of issues consisting of 100 pages, I counted over two dozen images fearturing breathtaking scenes of nature in ads and article layouts. I saw a stunning cover with a vast wilderness landscape containing a luscious field beckoning you to have a DEET covered naked run through it. BUT going through the magazine there is not one mention of anything relating to conveservation in the entire magazine save for a page with three half columns talking about Costa Rica travel, most of which relates to a chi chi resort.
Call me programmed/brainwashed, but when I think green color schemes, cute animals, and nature pictures, I think, environment. And when I think of a company that embraces this animal/color scheme, I wonder, what is Frontier doing?
Unfortunately, I have no answer yet. I spent a few hours last week perusing their website (customer and corporate), and found no mention of anything relating to the environment, the green movement, or the cute cuddly animals beyond their hobbies.
I'm thinking I should ask the lovely flight attendant. Before we crash.
-RD (Row 19, Window Seat A, about to crap his pants as I think we've hit the predicted turbulance over the Rockies)
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